Is your site quietly losing you business?

Before anything else: do you actually own what you paid for? Many businesses don't.

• Your domain is registered in your own nameCritical

  If your web person holds your domain, you could lose everything if the relationship ends.
• You have login access to your own hosting account

  Your website lives on a server. You should be able to access it independently.
• You have access to your Google Analytics and Search Console

  Without this, you have no idea who is visiting, where they come from, or what they do.
• Your domain auto-renewal is set up and will not expire

  Expired domains get snapped up instantly. It happens to businesses every day.

Can people who are already looking for you actually find you?

• Your site shows up when you Google your business nameCritical

  If your own name doesn't pull you up, nothing else matters yet.
• Your site appears for at least one service and location search

  For example: "plumber in Bristol" or "accountant Manchester." This is where buying intent lives.
• Every page has a unique title and meta description

  These are what show up in Google. Generic titles mean no clicks, even if you rank.
• Your site is submitted to Google Search Console

  Without this, Google may never index your new pages, even if they exist.
• Your Google Business Profile is claimed and completeQuick win

  This is what shows up in maps. Unclaimed means competitors fill the space.

Most of your visitors are on their phone. Is your site built around how they actually browse?

• Your site loads in under 3 seconds on mobileCritical

  53% of mobile users abandon a site that takes more than 3 seconds to load.
• Text is readable on mobile without zooming

  If visitors have to pinch-zoom, they leave and they don't come back.
• Buttons and links are easy to tap with a thumb

  Tiny tap targets kill conversions. Your "Book Now" button should be impossible to miss.
• Images are compressed and not slowing the page downQuick win

  Uncompressed images are the #1 cause of slow sites. Often a 5-minute fix.

Visitors decide whether to trust you in seconds. Where is your site losing you credibility?

• Your site has SSL (https:// with a padlock)Critical

  Browsers flag non-SSL sites as "Not Secure." That warning alone sends people away.
• Your site has real photos, not just stock images

  Stock photos signal "generic." Real photos of your team, work, or space build actual trust.
• You have at least 3 testimonials or reviews visible

  Social proof is the fastest shortcut to trust. Reviews do the selling for you.
• Your phone number is visible on every page

  If a visitor wants to call and can't find your number instantly, they call your competitor.
• There are no broken links or 404 errors on your siteQuick win

  Broken links signal neglect. Check with a free tool like Broken Link Checker.

Traffic without conversion is just vanity. Is your site turning visitors into leads?

• There's one clear call-to-action above the foldCritical

  If visitors don't know what to do next within 5 seconds, they leave.
• Your contact form actually works and sends to you

  Broken contact forms are shockingly common. Test yours today.
• You're collecting visitor emails, not just hoping they call

  Most visitors won't buy on the first visit. Email keeps you in front of them.
• It's clear within 5 seconds who you help and what you do

  If your headline is clever but unclear, you're losing people before they give you a chance.
• You have a thank-you page after form submission

  A thank-you page confirms the action, sets expectations, and can offer a next step.

Is your current setup protecting you, or leaving you exposed?

• Your site has regular backups and you know where they areCritical

  Hacks, host failures, and accidental deletions happen. Without a backup, your site is gone.
• Your plugins and CMS are up to date

  Outdated WordPress plugins are the #1 entry point for hackers. Check this monthly.
• You have a privacy policy and cookie notice if collecting data

  GDPR and similar laws apply to you, even if you're a small business. The fines aren't small.
• Your admin login uses a strong password

  The most common site hacks are simply guessing weak passwords.